The Avigilon Blue platform is a powerful new cloud service platform. We share their thoughts on why security integrators should adopt cloud technology.
As technology advances, the world is becoming increasingly connected, changing the way users think about and interact with security systems, which continue to evolve across all verticals and applications. With this change comes new opportunity for security integrators; security systems are advancing, creating new needs for products and services — some of which can be met through the adoption of cloud-based service systems.
Cloud technology is no longer a dreamt-up version of the future of security — it’s here. If you’re hesitant to make the move to the cloud, consider these six reasons to embrace this new technology now.
Cloud technology has created an opportunity for integrators to offer managed services to their customers, producing a new business model that generates more stable and predictable income streams. By offering managed services on a subscription basis, integrators can build a part of their business to provide recurring monthly revenue (RMR), allowing them to scale faster. This business model is especially beneficial for customers who prefer to pay a fixed monthly or yearly rate for services rather than a large upfront fee, which can help attract new business while growing revenue from current customers.
Providing managed services fosters a more involved relationship between integrators and their customers, which can help boost customer retention. This is primarily the result of three factors. Firstly, customers who buy managed services are committed for a specified term, which helps develop an ongoing business relationship between them and the integrator. Secondly, providing managed services creates an opportunity for more customer contact — each interaction is an opportunity to build rapport and monitor customer satisfaction.
Third, customers who purchase managed services generally tend to do business longer than customers who purchase products or services individually; with the monthly purchase of their services on autopilot, customers get into the habit of receiving these services, which helps reduce the chance that they’ll cancel their subscription while also building customer loyalty.
Cloud managed services create an opportunity for a service and technology to be purchased together, helping to generate a higher gross profit margin from the beginning of the customer relationship. On an ongoing basis, cloud service platforms offer a new level of accessibility to integrators, helping to provide better insight on activity trends to identify opportunities to continuously grow their revenue through subscription-based streams.
Traditionally, serving more sites required integrators to hire more technicians to meet the needs of their growing customer base, but the cloud has helped overcome this demand. While the functionalities of each system vary, their potential is evident in the cloud-based service platforms that are available today.
The Avigilon Blue™ platform, for example, is a powerful new cloud service platform that helps integrators address the needs of their customer sites using fewer resources by offering the ability to administer system upgrades, fixes, health checks, and camera or system settings adjustments remotely.
The Avigilon Blue platform automatically sends, and stores video analytics highlights in the cloud, which can easily be accessed from any PC browser or mobile device. This data can be used to efficiently manage customer sites and maintain the health of those sites, helping to increase speed of service and expand the capacity to have more sites up and running.
Not only does this help integrators scale their business faster, it creates an opportunity to provide added value to the customer at a lower cost as new upgrades and services come out. The dream of cloud technology is no longer a distant idea of the future, it can become a present reality — and integrators who harness its power can reap its business benefits now.
Northwood Technology is the Irish distributor for the Avigilon range of security solutions. For more information on these products please contact our Dublin office on 01 8601880 or our Cork office on 021 2066853